Fermax Asia Pacific
I was approached by Fermax Asia Pacific to revamp their iPLUS Living mobile app designed for condominium security and residents. During initial discussions, two primary concerns were identified: outdated visuals and a confusing navigation structure, increasing the number of clicks. My strategic approach involved breaking the project into three phases, starting with a focused feature set for the security guards. This allowed for quicker product releases, facilitating user feedback and iterative improvements.
The primary goal of Phase 1 was to modernize the user interfaces and enhance the overall user experience of the registration app used at guard posts. This revamp aimed to boost productivity for security guards and focused on three core functions:
1. Vehicle Registration
Streamlining the process for registering pre-authorized vehicles for residents and guests, as well as managing entries for new vehicles, including pickups, drop-offs, deliveries, and service workers.
2. Visitor Registration
Simplifying the registration of pre-authorized condo guests and managing walk-in guests and service workers efficiently.
3. Amenities
Providing an easy-to-use interface for viewing and searching booking information for condominium amenities.
I initiated the research process by conducting a focus group discussion with 8 participants from various functions and departments within Fermax. Topics delved into understanding the tech infrastructure, cross-team communication, and work expectations for the security team. Key insights from this investigation pointed to several critical challenges:
Ease of Use
The mobile app must accommodate elderly, less-educated guards who work in dimly lit environments, posing usability challenges.
Task Completion
Swift task completion is crucial for vehicle registration and checks, preventing visitor frustration and operational disruptions.
Data Accuracy
Precise data documentation is essential for security and platform functionality, requiring error-free inputs.
Next, I conducted an ethnographic UX research to observe and interview users (security guards) in their natural environments to gain a holistic, contextual understanding of their needs. To be specific, I seek to understand the application usage and experiences between our competitor and ours at different condominiums.
1. Leedon Residence (Competitor App)
2. Cavendish Park (iPLUS Living App)
A robust information architecture is the foundation that empowers users to swiftly and instinctively navigate the digital environment, locate the information they seek, and efficiently accomplish their tasks. Therefore, it is imperative that we prioritize a user-centric approach by reevaluating and understanding the perspectives and requirements of the actual users—our security guards—before embarking on the interface design phase.
The new user interfaces have been crafted with a focus on core functionality. This design approach aims to streamline and expedite the registration process, minimizing the number of taps required to access additional features for the security guards.
1. Adaptation to Guard Environment
Dark Mode to White Mode: The shift from a dark mode to a white mode in the new design is motivated by the specific needs of security guards. Unlike videographers and engineers who use large monitor screens for extended periods, guards work in various environments, often with lower light conditions. The white mode ensures better visibility and usability in these diverse settings.
2. Enhanced Legibility and Data Accuracy
Brighter Colors: While staying true to the original iPLUS branding, the use of green tones in the design serves to enhance legibility and improve data accuracy. These colors not only make the interface visually appealing but also make information more accessible and easier to read.
3. Improved User Experience for Tablets
Tablet-Focused Design: The new layout is tailored for tablet devices and optimized for gesture interactions. This approach is in contrast to a traditional web app, which relies on a mouse and keyboard for navigation. Tablet-centric design improves the user experience for guards who rely on touch-based interactions, making the app more intuitive and efficient.
4. Integration of Security Module
Centralized Ecosystem: By integrating the security module into the residential mobile application, we centralize the ecosystem and data management. This consolidation has the potential to reduce maintenance costs and save time. Guards can access all necessary security features within a single, cohesive platform, streamlining their workflow.
I proactively developed animated prototypes using Figma, offering key stakeholders a tangible representation of potential scenarios. These user scenarios included:
Upon receiving sign-off from stakeholders, I engaged in a collaborative effort with a remote team of engineers, spanning several sprints. Our collaboration encompassed activities such as grooming, quality assurance on staging environments, and iterative design refinements. This cooperative approach ensured that the envisioned design solutions were not only well-received but also effectively translated into a functional and user-friendly product.