Hi I'm Joel. A Senior Product Designer across HBO Asia, Sephora SEA, GovTech Singapore, and now MINDEF (Digital Ops-Tech Centre), bridging UX strategy, strategic comms, and brand to drive clarity, trust, and adoption.
I simplify complex platforms into clear, trusted experiences. I also shape the story around them through positioning, messaging, and content structure to drive adoption across web, mobile, and assisted journeys.
"Joel is reliable, dedicated and a fantastic team player. He multitasks effectively and is able to handle a high-volume workload. Consistently met and surpassed all my expectations when I hired him. He has my highest recommendation, and he will be an asset to any company."
"Joel has always been a strong contributor to the team with his design skills and experience in managing designers. His workpieces are not only aesthetically pleasing but also functional! He truly understands what it means to design for the users."
"Joel is a self starter who takes on responsibility. He brings great value to a product team with his UX experience and his designs and art work are of high quality."
"Joel has always been a strong contributor to the team with his design skills and experience in managing designers. His workpieces are not only aesthetically pleasing but also functional! He truly understands what it means to design for the users."
"Joel is reliable, dedicated and a fantastic team player. He multitasks effectively and is able to handle a high-volume workload. Consistently met and surpassed all my expectations when I hired him. He has my highest recommendation, and he will be an asset to any company."
"Joel is a self starter who takes on responsibility. He brings great value to a product team with his UX experience and his designs and art work are of high quality."
