Visual designer with a passion to create great experiences.

I'm Joel, a Senior Designer based in Singapore. With 16 years of experience in user experience, branding, and advertising design, my expertise lies in crafting digital experiences that are not only user-friendly and visually appealing but also drive significant business results.

Discover my latest works.

Sephora Digital Promo Codes
Mandai Nature Mobile App
iPlus Living Condo App
Social Grants Portal & Dashboard
GoBusinesss Portal & Dashboard
Sephora SEA Design System
HBO CNY Red Packet Sets
HBO Marketing Collateral 2014

Who I’ve worked with.

Senior UX Designer, Assistant Manager (SEA)
2022 - 2023
Product Design & Management
2019 - 2022
Creative Designer
(APAC)
2022
Senior Graphic Designer
(SEA)
2013 - 2016

Testimonials.

"Joel is reliable, dedicated and a fantastic team player. He multitasks effectively and is able to handle a high-volume workload. Consistently met and surpassed all my expectations when I hired him. He has my highest recommendation, and he will be an asset to any company."

Patrick Tan
Design Director,
Graphics (Global)

"Joel has always been a strong contributor to the team with his design skills and experience in managing designers. His workpieces are not only aesthetically pleasing but also functional! He truly understands what it means to design for the users."

Simon Ang
Deputy Director,
Product Management

"Joel is a self starter who takes on responsibility. He brings great value to a product team with his UX experience and his designs and art work are of high quality."

Daniel Chan
Executive Director

"Joel has always been a strong contributor to the team with his design skills and experience in managing designers. His workpieces are not only aesthetically pleasing but also functional! He truly understands what it means to design for the users."

"Joel is reliable, dedicated and a fantastic team player. He multitasks effectively and is able to handle a high-volume workload. Consistently met and surpassed all my expectations when I hired him. He has my highest recommendation, and he will be an asset to any company."

"Joel is a self starter who takes on responsibility. He brings great value to a product team with his UX experience and his designs and art work are of high quality."

Awards.

One Public Service Award
2022 - The Public Sector Transformation (PST) Awards
Best Innovative Use of Infocomm Technology (Public Sector) (Bronze)
2017 - Singapore infocomm Technology Federation (SiTF) Awards
Best Team - Solution Provider (Silver)
Best Campaign - Informative Use of Mobile (Bronze)
Best Campaign - In-app Advertising (Bronze)
Best Campaign - Location-based Marketing (Silver)
2017 - Marketing Interactive Mob-Ex Awards
Best Creative Team (Silver)
Best Collaboration between Media Owner & Agency (Bronze)
2016 - Marketing Interactive The Spark Awards

Looking to hire or collaborate? Hit me up!

Joeltai@gmail.com